Social Media | Marketing | Branding | Design
Inclusive Schooling: Social Media Marketing
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Inclusive Schooling Social Media
Inclusive Schooling Social Media
ABOUT
As the Social Media Director for Inclusive Schooling, I am tasked with raising brand awareness on Facebook, Instagram, TikTok and LinkedIn. I use these channels to direct users to the mailing list and ultimately choose Inclusive Schooling for professional development in school districts around the world. In 4 months as Director, I have grown Facebook following 52% and reach over 1 million organic views each month.
![week 6 [Recovered].jpg](https://images.squarespace-cdn.com/content/v1/663264280611c062a476e13c/e02ee9ac-77d8-4d79-b68b-30fd8dfb15eb/week+6+%5BRecovered%5D.jpg)
FREEBIES & PODCAST
The most common post I’ve been responsible for are lead magnets or podcast promotion. I create engaging and informative content encouraging users to download a free educational resource and in exchange they join our mailing list, or they tune in to The Inclusion Podcast. The most popular freebie post to date has 75k views and 500 link clicks on Facebook.
PRODUCT PROMO
An important piece of social media promotion involves Inclusive Schooling’s brand-new and engaging PD series, Behavior 360. There have been many ways to introduce users to the product including free webinars and product bundles. Additionally, I used LinkedIn posts to target school administrators in particular.
PRODUCING
The Behavior 360 PD series included nearly 30 educational videos that I produced. This included creating custom motion graphics to title and transition within each video and also edit together all of the content filmed.
